How much does Ford spend in advertising and PR each year? Let's round this figure at a complete and utter guess, a conservative £10m....
.... What's the objective of that investment? To sale products and attract investors*. Shit goes down the pipes so that nobody will uninvest or un-buy a car because they're advertising with a questionable distribution methord, and nobody is going to think "I'm going to pick a different car" because of it.... However, some people who are sitting on the fence when it comes to investing something _might_ move over to their side over this.

I think that makes sense, they've turned a potentially negative PR event into a fantastic one. People are talking about Ford because they did pull out, where as if they didn't (and in time) they would have been just one of a long list of advertisers.

* Yes, it's to get their name out there, but that is pointless if you can't convert that to finacials.
( G/PP 💩💩💩💩💩&#128, Thu 7 Jul 2011, 17:38, 1 reply, 15 years ago)

totally agree.
the point I'm making is that it had fuck all to do with facebook campaigns or twitter trending. Ford just thought it up by themselves, but more importantly, pulled out first. That's what got them the press. If you like, they created the twitter trend.
( the mighty badger Aphrodite, on a bar stool, by your side, Thu 7 Jul 2011, 17:40, Reply)

But Social Networking is a big impact on advertising these days, huuge, one could say more so than TV/Print depending on the company involved.
It creates a feedback that was impossible before it. I think most big companies would be mad not to employee an expert in that field, it's as essenchall now as an SEO expert.
( G/PP 💩💩💩💩💩&#128, Thu 7 Jul 2011, 17:56, Reply)