I think the issue is not just to get them to care about it
but to get parents to support them. Just caring about it leads to lots of parents winging about schools but not actually supporting the work the kids do at school
( Citizen Cavy Admires your passion for conformity, Mon 23 Aug 2010, 15:52, 1 reply, 16 years ago)

I can only speak from personal experience..
but there does seem to be a difficulty in properly engaging parents. At my daughter's primary school we used to attend all of the governors' meetings and there would often be more people on the top table than in the audience.
I'm sure that all of the parents, when questioned, would say that they cared about their childrens education and I'm sure that most of them did, but actually getting them to actively do anything about it was a wholly different matter.
(Cave Duck, Mon 23 Aug 2010, 16:24, Reply)