Also (can you tell that I can't resist a pun? I love this QotW)
I'm a member of my uni's Writer's Society and was at the time agitating for us to start a 'zine. Anyway, we were discussing distribution and considering the possibility of printing it out of the money we got from membership fees and then just leaving it lying around places.

And someone objected to it on tidiness principle.

And I said "Nah, it'll be Litterature."
(Lieutenant Colonel Oblivious brought to you by intravenous sugar, Sun 8 Mar 2009, 13:18, Reply)