Question of the Week suggestionsEach week we ask a question. The idea is to generate material that's:
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rob, Wed 14 Jan 2004, 13:01)
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Marketing BolloxWhen I worked at HSBC, they spent millions on rebranding. The consultants came up with this brilliant idea:
"HSBC no longer stands for Hong Kong - Shanghai Banking Corporation, it stands for nothing, it is no longer an acronym it is just HSBC". Hundreds of thousands spent, result? Umm... nothing! Same logo, but wow! HSBC means HSBC now instead of umm... HSBC... Result!
Inspired by post from Colonel Boris www.b3ta.com/board/9988934#post9988943
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simbosan Hello you cunt, Thu 1 Apr 2010, 13:36,
3 replies,
latest was 15 years ago)
I whole-heartedly endorse this product!(
Colonel Boris "...a desperate Buzzfeed imitation...", Thu 1 Apr 2010, 13:47,
Reply)
If this winsI will no doubt have a full rant about coffee and how the word rich is about as far from a decent description as it gets. Also, green coffee now being sold?! Funking Nora that's the best con/piece of marketing yet!
Argh! Basically, marketing is the ruin of a great and interesting market that I love but is too important to ignore. I know. Mumble mumble mumble...
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Jimbuktu See? Right here, Thu 1 Apr 2010, 17:04,
Reply)
A good few years backthe government rebranded the Job Centre. After spending who knows what, the marketing company came back with
JobCentre.
Yup, they took the space out making it one word.
(
sandettie light vessel automatic New Twitter - @bollocksreally, Thu 1 Apr 2010, 17:47,
Reply)
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