wellBack in 2015 we had an idea in the pub – was it possible to support small UK manufacturers with production sized orders, and get people wearing and using stuff made here?
We told everyone we were going to do it. So we had to!
We started with trousers. We found out that Hebden Bridge, where we live, used to be known as Trousertown, because it made over 20,000 pairs of trousers a week. That’s a million pairs a year. At the time, we didn’t know much about trousers, but we had been wearing them all our lives, which had to count for something.
HebTroCo was launched on Kickstarter, a crowd funding website, at the end of January 2016, with the aim to sell an initial batch of 176 pairs of trousers. We sold that batch in five hours, so we quit our jobs, and committed to HebTroCo full time.
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$$ ✅, Wed 16 Oct 2024, 14:24,
archived)
