I had a look at the application form the other day.I couldn't believe the amount of info they wanted about you. 'Are you or anyone in your household pregnant? If so, how long till it's due?' Presumably so they can bombard the house with Pampers offers. And at the bottom, in tiny writing, somnething like 'If you don't answer any of these questions, you don't get a card'. No, I haven't seen anyone use one either. And won't be getting one either.
(
pxyzyzygy,
Mon 18 Aug 2003, 13:33,
archived)
But if you tick the"I do not want to be contacted" box then they can't.
(
butchbint,
Mon 18 Aug 2003, 13:36,
archived)
I have one,I never filled in the form though. they don't know who I am, yet the still give me points...
(
rogan,
Mon 18 Aug 2003, 13:36,
archived)
there was an article in the Guardian Weekend about a month agoIt would seem that Nectar are teaming up with other huge companies to profile the shopping habits of Nectar card holders - so that they can taget products and special offers at them, and see which ones prove to be successful.
It is loads more complicated than my description, but is a new agressive marketing approach, which will apparently not be good for shoppers (for reasons I forget).
(It is loads more complicated than my description, but is a new agressive marketing approach, which will apparently not be good for shoppers (for reasons I forget).
bleepbloop,
Mon 18 Aug 2003, 13:38,
archived)
Ah bolloxit's not like everyone doesn't get shite loads of spam post/mail (it's part of life)... but if you can get spam that you might actually be interested in.. well it makes a bit of sense?
Anyway - i don't pay attention to any of it... i use me card, i get the points, i get money off my shopping. simple.
(Anyway - i don't pay attention to any of it... i use me card, i get the points, i get money off my shopping. simple.
popt_art,
Mon 18 Aug 2003, 13:40,
archived)
Yesbecause everyone lives in fear of the Data Protection Act...
( Ijon Tichy,
Mon 18 Aug 2003, 13:43,
archived)
WellIf they ever send me anything I'll have 'em.
Someone like Saisnbury's couldn't really get away with it, I'm sure.
We're that scared of it that we don't even tell our web subscribers who've opted out if the site going to be down. And they pay nearly £2,000 for the service.
But we're chickens
(Someone like Saisnbury's couldn't really get away with it, I'm sure.
We're that scared of it that we don't even tell our web subscribers who've opted out if the site going to be down. And they pay nearly £2,000 for the service.
But we're chickens
butchbint,
Mon 18 Aug 2003, 13:45,
archived)
It's been a couple of yearssince I looked at the 1998 update, but I seem to remember it still being fairly toothless.
Saying that I doubt a company like Sainsbury's would be stupid enough to directly ignore people opting out of their marketing that way.
(Saying that I doubt a company like Sainsbury's would be stupid enough to directly ignore people opting out of their marketing that way.
Ijon Tichy,
Mon 18 Aug 2003, 13:49,
archived)
The DPA isn't worth the paper its printed onthankfully
By having a Nectar card you become a "customer" which means they have a lot of power over what they can do with your data whether you you opt-out or not...
(By having a Nectar card you become a "customer" which means they have a lot of power over what they can do with your data whether you you opt-out or not...
thirdman Ia! Ia! R'lyeh Cthulhu ftagn! Ia! Ia! Mglui nafl,
Mon 18 Aug 2003, 13:47,
archived)
they just sent me my points updatesaying that as I had opted out I have missed out on 100s of great offers and gave me the option to opt in again.
I always make sure I tick the right box and never get junk mail. So obviously some people take notice of it.
(I always make sure I tick the right box and never get junk mail. So obviously some people take notice of it.
butchbint,
Mon 18 Aug 2003, 13:51,
archived)
I lways obey the "do not mail" (DNM) requests only cos its easier than dealing with the complaintsthe DPA is widely regarded as weak tho its not as useless as the MPS
I just gave them my old address when I got my Nectar card - I still get the points in sainsburys...
(I just gave them my old address when I got my Nectar card - I still get the points in sainsburys...
thirdman Ia! Ia! R'lyeh Cthulhu ftagn! Ia! Ia! Mglui nafl,
Mon 18 Aug 2003, 13:56,
archived)
Indeed.I believe the opt-out only prevents them selling what info they want to all and sundry.
( Ijon Tichy,
Mon 18 Aug 2003, 13:51,
archived)
mmm I know that you can opt out of contactbut the thing is they are interested in the special offers that you respond to, and your spending pattern.
The more information that they hold on you, the merrier as far as they are concerened, but they are still interested in building a shopping profile on you, and how you respond to their promotional offers.
here is the article
(The more information that they hold on you, the merrier as far as they are concerened, but they are still interested in building a shopping profile on you, and how you respond to their promotional offers.
here is the article
bleepbloop,
Mon 18 Aug 2003, 13:44,
archived)
HmmmI'm not convinced that that's necessarily a bad thing - so they stock things you want to buy? How scandalous!
"Given the choice between two stores, we are more likely to shop at the one where we earn rewards" As I shop on foot I go to the closest
("Given the choice between two stores, we are more likely to shop at the one where we earn rewards" As I shop on foot I go to the closest
butchbint,
Mon 18 Aug 2003, 13:49,
archived)
which is Waitrose if I am not mistakenfair do's if it works for you. But that article contains enough reasons why this shopper remains mysterious and free from profiling.
( bleepbloop,
Mon 18 Aug 2003, 13:53,
archived)
Fantastic:"So anyone who likes hummus, say, may well be developing the shopper profile of a terrorist"
( butchbint,
Mon 18 Aug 2003, 13:52,
archived)
That's kinda what I do for a living...I am evil incarnate
( thirdman Ia! Ia! R'lyeh Cthulhu ftagn! Ia! Ia! Mglui nafl,
Mon 18 Aug 2003, 13:42,
archived)