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# Actually
There's a strong argument to suggest that using an apostrophe to pluralise is acceptable usage if you're pluralising a number of an abbreviation, such as 90's or TV's.

www.askoxford.com/asktheexperts/faq/aboutspelling/pizza?view=uk
(, Mon 8 Dec 2008, 11:27, archived)
# There are an equal number of links in google for and against this argument.
(, Mon 8 Dec 2008, 11:32, archived)
# Yep
Which is why I said 'a strong argument' and didn't assert that either was right :) Point is, while I sympathise with people's shock and horror at the misuse of apostrophes it's best not to try picking someone up about it in this particular case.
(, Mon 8 Dec 2008, 11:37, archived)
# Its
It's
(, Mon 8 Dec 2008, 11:38, archived)
# NO
It's it's and its, not its and it's you fool!
(, Mon 8 Dec 2008, 11:40, archived)
# Oh dear.
I thought Monty's cry was about the omitted apostrophe in
  "Basically — Its Shit!"
But you're probably right that he was raging over a greengrocer's apostrophe.

Gaah! Should that be "greengrocers' apostrophe"?
*asplodes*
(, Mon 8 Dec 2008, 11:54, archived)
# No, it should be
gre'eng'roc'er's' ap'ost'rop'hie
(, Mon 8 Dec 2008, 13:20, archived)
# So look at the last line and you'll see where you've failed here.
(, Mon 8 Dec 2008, 11:59, archived)
# What would the possessive of this product be?
(, Mon 8 Dec 2008, 17:18, archived)