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This is a question Annoying words and phrases

Marketing bollocks, buzzword bingo, or your mum saying "fudge" when she really wants to swear like a trooper. Let's ride the hockey stick curve of this top hat product, solutioneers.

Thanks to simbosan for the idea

(, Thu 8 Apr 2010, 13:13)
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Leverage

As in "Going forward, we should really leverage our advantage in this growing market."

I know that the word 'exploit' may have some negative connotations, but it's the word you're looking for. It needn't be a bad thing; calling it 'leveraging' is surely a bad thing.

It's very similar to 'gearing'. What you mean is: we borrowed a lot of money from somewhere so that we could buy something. Calling it being 'highly geared' makes it sound pretty macho but is just wank.
(, Thu 8 Apr 2010, 14:57, 5 replies)
Leveraging solutions as best practice to benchmark our goals on the bleeding edge.

(, Thu 8 Apr 2010, 15:00, closed)
Actually...
Gearing is a genuine investment term for debt- if you increase your level of debt, then you increase the gearing. It's used to tweak profitability levels.
(, Thu 8 Apr 2010, 15:27, closed)
Yes
But it fooled our politicians into thinking that our banks were nice and healthy rather than over-extended in ways that they themselves didn't really understand.

Calling it 'gearing' makes it sound good, just because the term is accepted doesn't make it right.
(, Thu 8 Apr 2010, 16:22, closed)
Leverage
Is also a pretty good TV series.
(, Thu 8 Apr 2010, 16:38, closed)
Oh
I thought it was a baby hare.
(, Fri 9 Apr 2010, 18:17, closed)

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