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This is a question Annoying words and phrases

Marketing bollocks, buzzword bingo, or your mum saying "fudge" when she really wants to swear like a trooper. Let's ride the hockey stick curve of this top hat product, solutioneers.

Thanks to simbosan for the idea

(, Thu 8 Apr 2010, 13:13)
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I guess it's just one of those things where the abbreviation has become the norm.
A bit like asking for a latte. Assuming that you're in a coffee shop most people will assume that you don't just want milk.

Still it does allow for some high handed point making and we all like to do that occasionally.
"Oh, you mean a pro-forma form"
"Could you inform me whether I should use the present pro-forma form or the former pro-former form" etc.
(, Thu 8 Apr 2010, 17:38, 1 reply)
Except...
that a form would seem to be pro-forma almost by definition (lest it be, um, a blank piece of paper). So your explanation may have something to it, but, if it's right, then I really despair...
:(
(, Thu 8 Apr 2010, 19:24, closed)

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