I know how that works with this stuff.
To say they don't care about "Ford bastards" or whatever trending on twitter is naive, they'll do an awful lot to stop that.
(PsychoChomp, Thu 7 Jul 2011, 17:11, 2 replies, latest was 15 years ago)

I suspect in a corporate world
obsessed with image and trying to get hard data on corporate image, twitter trending is probably seen as a handy (and importantly, free) way to judge the mood of the consumer. Whether it is or isn't
( Citizen Cavy Admires your passion for conformity, Thu 7 Jul 2011, 17:16, Reply)

Apple might give a shit about "twitter trending"
Nokia might. Orange might. high throughput relatively low cost consumables.

People who spend £15K upwards on new cars, in general, do not base their choices on nor, frankly, could they give a fuck about twitter trending. IMO.
( the mighty badger Aphrodite, on a bar stool, by your side, Thu 7 Jul 2011, 17:20, Reply)

Depends why "ford bastards" was being trended. and they'd only do anything if the effort was worth it
and since only the tiniest fraction of ford's customer base gives the tinest shit about what is trending on twitter, I'd suggest that "an awful lot" is a massive stretch.

however, I concede I might have over-generalised, since I was replying to your suggestion that Ford would take notice of people tweeting them to stop advertising in NotW. They didn't and they wouldn't. They may, I concede, take notice of a protracted campaign against them in any form of media, but that's hardly what happened, is it?
( the mighty badger Aphrodite, on a bar stool, by your side, Thu 7 Jul 2011, 17:18, Reply)