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This is a normal post And they say Americans don't know how to use irony.

(Spleep Shit, or get off the internet., Mon 17 Dec 2012, 8:19, Reply)
This is a normal post Actually, the more I look at this
the more bizarre it becomes. Automatic weapons as the ideal Christmas present?? What the fuck?
 (Spleep Shit, or get off the internet., Mon 17 Dec 2012, 8:34, Reply)
This is a normal post especially as you'll need it for the apocalypse 4 days prior to that

(I helped save b3ta! HappyToast Groat froth, Mon 17 Dec 2012, 8:52, Reply)
This is a normal post I'd love one for christmas

(I helped save b3ta! Rebel biscuit stercore sumus et nos esse novimus, Mon 17 Dec 2012, 9:47, Reply)
This is a normal post Ooh, only $299.99 an xmas bargain!
Thanks.
 (pissflaps. FSPW, Mon 17 Dec 2012, 8:35, Reply)
This is a normal post Haha ow

(macroscian (1 like), Mon 17 Dec 2012, 9:04, Reply)
This is a normal post What a shallow and pathetic society that place is

(I helped save b3ta! Jahled Three shades of black, Mon 17 Dec 2012, 9:06, Reply)
This is a normal post That's foreign types for you.
I hear their President is promising tighter controls.
Let's see if he has better luck on this promise than his others.
 (I helped save b3ta! Cerebus Sticky! Sticky! Stick! Stick!, Mon 17 Dec 2012, 9:40, Reply)
This is a normal post oof surely that cannot be real

(I helped save b3ta! Rebel biscuit stercore sumus et nos esse novimus, Mon 17 Dec 2012, 9:48, Reply)
This is a normal post 'an accident'
Should it have been on a different page....?

That would have made it alright.

www.heraldonline.com/2012/12/15/4486985/the-herald-apologizes-for-ad-placement.html
 (I helped save b3ta! Larry Death Anger Pain Fear Aggression, Mon 17 Dec 2012, 10:07, Reply)
This is a normal post Boring but relevant
I've worked in newspaper ad departments. From the point of view of the page planners (the people who stick ads in the paper) they're just spaces with serial numbers. You stick a 15 x 2 ad in on page 20, and that's all you know, rather than knowing that you're sticking a gun ad next to an article about a school shooting.

Of course, ideally you would check, but when editions are being closed late because of a big breaking news story or last minute advertising demand, there isn't time to thoroughly check the context of every ad versus the page content.

TLDR: It's probably some stressed newspaper employee on a deadline trying to fit ads into the edition without paying attention to where they are going to run.
 (SnowyTheWereRabbit the Leporid from Hell, Mon 17 Dec 2012, 10:42, Reply)
This is a normal post As editor
"Multiple editors worked on the page and should have noticed the problem" is a bit of a cop out. Ultimately, the managing editor is responsible for what is/isn't published.

Even if the magazine was at the presses, there would have been time to pull that advert. It would have cost a small fortune, but surely that expense would have been better than tarnishing a newspaper's reputation.

I once had to 'apologise' for something that was published that I knew nothing about and was someone else's 'fault'. But ultimately I had bite my lip and take the flak, because I'm the so-called 'editor' - and I should have noticed. However, I *never* would have published an apology implying that others working on the page should have noticed the problem.

I also wonder how many similar adverts the newspaper regularly publishes?
 (ccc, Mon 17 Dec 2012, 10:48, Reply)
This is a normal post This doesn't surprise me, it's just capitalism, there's no morality judgement in making a profit.
Until they figure out there's no difference between shooting a load of foreign kids and shooting their own kids they ain't going to change.
 (I helped save b3ta! Brandy_Bumwinkle, Mon 17 Dec 2012, 9:53, Reply)
This is a normal post Pffft.
Yeah, it wasn't just a cock-up then? Inappropriate ad placements are hardly an American invention. You're also talking out of your arse.
 (I helped save b3ta! JamTallons, Mon 17 Dec 2012, 10:21, Reply)
This is a normal post I want to comment on this cos it makes me so sad/angry
But I can't get the words right - WTF America, WTF?
 (I helped save b3ta! thecrapgatsby isn't listening LALALALALALA, Mon 17 Dec 2012, 10:13, Reply)
This is a normal post i want to comment on this too... there are no words to express
the level of sadness and anger i have experienced in the last few days, it will probably just result in me crying again... i would like to say one thing then i am gone again. one small town newspaper in SC does not represent America. yes it is fucked up. what occurred on friday is indescribably awful... but to everyone judging an entire country and its society as a whole please stop. i cant take anymore horribleness. :(
 (I helped save b3ta! miss fortunate last posted ages ago, Mon 17 Dec 2012, 10:40, Reply)
This is a normal post I take it you are a citizen of the USA then?
I'll agree with you that there has been too much American bashing going on over this.

End of the day you guys are in charge of your own future.
 (I helped save b3ta! Cerebus Sticky! Sticky! Stick! Stick!, Mon 17 Dec 2012, 12:27, Reply)
This is a normal post yes, i am.

(I helped save b3ta! miss fortunate last posted ages ago, Mon 17 Dec 2012, 13:26, Reply)
This is a normal post I offer you a cuddle, American person.
(cuddles).
 (I helped save b3ta! JamTallons, Mon 17 Dec 2012, 15:24, Reply)
This is a normal post thanks :)

(I helped save b3ta! miss fortunate last posted ages ago, Mon 17 Dec 2012, 16:02, Reply)
This is a normal post Murreka

(I helped save b3ta! Extinct Jesus Dossier "...I think it counteracts Hitler's magic...", Mon 17 Dec 2012, 10:19, Reply)
This is a normal post To be fair...it's not just them...

(I helped save b3ta! Larry Death Anger Pain Fear Aggression, Mon 17 Dec 2012, 10:49, Reply)
This is a normal post fucking hell.
that's so so wrong
why can't i stop laughing? ha ha ha
 (boarders You won't catch me with my trousers, Mon 17 Dec 2012, 13:07, Reply)