Men are often portrayed as idiots, incapable of of the simnplest tasks or struck down by the smallest illness
If the adverts were potraying women in this way there would be uproar.

www.youtube.com/watch?v=r5I8Oh_c0xo

www.youtube.com/watch?v=9C4UVs3JD-g
( Naked Ape call me Caitlyn, Tue 13 Dec 2011, 12:55, 3 replies, latest was 14 years ago)

Yes but it makes women feel superior thus making them happy to buy their products.

( girlinthehole, Tue 13 Dec 2011, 12:56, Reply)

I strongly dislike that trend. He's right, men have been portrayed as neanderthals in advertising the last few years.
Because apparently the only way for women to be portrayed as strong characters is to make men weaker by comparison. Which is pretty fucking sexist against women, actually.
( Kroney, Tue 13 Dec 2011, 13:07, Reply)

As opposed to the Carlsberg type adverts where the bloke's missus rings and the whole pub stops?

( sporters I’m sincerely gratitude to you, Tue 13 Dec 2011, 12:57, Reply)

women are very rarely portrayed ina negative light
because you know, 'loose women' et al will moan like their period came on their birthday
( Naked Ape call me Caitlyn, Tue 13 Dec 2011, 13:00, Reply)

Hahahahahahhaha!
Which tv have you been watching?
( girlinthehole, Tue 13 Dec 2011, 13:01, Reply)

This has been going on for decades.
I still don't see how Dimond Insurance can exist
( G/PP 💩💩💩💩💩&#128, Tue 13 Dec 2011, 13:03, Reply)

they can't anymore, some belgian took the matter to the European court
now women should be as expensive to insure as men. Well done Belgian
( Naked Ape call me Caitlyn, Tue 13 Dec 2011, 13:05, Reply)

Fucking bastard peedo Belgians.

( girlinthehole, Tue 13 Dec 2011, 13:07, Reply)

they ruin it for everyone

( Naked Ape call me Caitlyn, Tue 13 Dec 2011, 13:08, Reply)

I'm boycotting their biscuits and chocolate.

( girlinthehole, Tue 13 Dec 2011, 13:11, Reply)

Really?

( tangledupinblue hairy badge with moving eyes, Tue 13 Dec 2011, 13:13, Reply)

Yup!
And their buns and beer.
( girlinthehole, Tue 13 Dec 2011, 13:16, Reply)

Haha
I've just discovered they make some pretty decent stouts and porters, so I'm not giving up on them just yet.
( tangledupinblue hairy badge with moving eyes, Tue 13 Dec 2011, 13:19, Reply)

Scab!

( girlinthehole, Tue 13 Dec 2011, 13:20, Reply)

They won't for much longer
There was a ruling recently that their pricing policy was discriminatory.
( tangledupinblue hairy badge with moving eyes, Tue 13 Dec 2011, 13:06, Reply)