"Cok"
would be pronounced "sok", and means juice. Though why "swell" is in the Latin alphabet is anyone's guess.
( ,
Thu 6 Aug 2009, 9:55,
archived)
As you can see from the window display
"Swell" is the brand name and is in the latin alphabet to appear more Western, like the coke and fanta also displayed.
( ,
Thu 6 Aug 2009, 9:59,
archived)