Simples
I fucking hate that stupid shit advert.

All price comparison website adverts are dreamed up by the biggest cunts in advertising, but when one tries to fucking shoehorn a word/phrase into common use (and to make matters worse succeeds) then there is something wrong with the world.
( Vipros. clever got me this far, then tricky got me in, Thu 8 Apr 2010, 14:06, 8 replies)

^That^
Everyone, young and old have started to say it, like it's the coolest fucking meme ever -

Next time someone says it just say, "yes you are"
(bROKEN aRROW PUA HVI Master, Thu 8 Apr 2010, 14:33, closed)

next time someone says it I'll kick them in the neck

( Vipros. clever got me this far, then tricky got me in, Thu 8 Apr 2010, 14:38, closed)

Just as good!!

(bROKEN aRROW PUA HVI Master, Thu 8 Apr 2010, 15:10, closed)

Those adverts are much better than the Go Compare ones.

( idonthaveafunnynickname Drink-Aware? Sure. I'm aware I want another drink., Thu 8 Apr 2010, 15:14, closed)

Unless
It's a decent guinness (hasn't been one for a while) advert or something like that i just fast fwd
(bROKEN aRROW PUA HVI Master, Thu 8 Apr 2010, 17:25, closed)

The one exception:
It does exactly what it says on the tin. Advertising genius. I suspect it's used more often to describe non-Ronseal products than it is to describe the product it was coined for.
( Pretender, Fri 9 Apr 2010, 18:17, closed)

you are right there
there is a huge gulf between that and the compare the market ones though, because it does exactly what it says on the tin is true and has some bearing on the product. Rather than adding a meaningless extra letter on a word because it's "cute".
( Vipros. clever got me this far, then tricky got me in, Sun 11 Apr 2010, 17:32, closed)

Simple
The only problem you have with the advertising campaign, is that you didn't think of it, and rake in mountains of cash !! SIMPLE !
(Betty Boothroyd's Love custard Tourettes at the KOB, Sun 11 Apr 2010, 21:51, closed)