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I had this tag here that came on a pair of jeans from New Look,
I can't find it now I must have thrown it away, but it was astonishing. It was all like "Tee hee girly shopping party sparkle high heels and eyelashes" or somesuch, these are supposedly the sorts of things that run through a woman's head when she goes to buy a pair of jeans.
(, Tue 25 Jan 2011, 18:22, archived)
no, those are the sort of things that they use to sell to certain types of women.
like how betting sites are either aimed at bored housewives or football thugs, like waitrose is aimed at middle class faaaamlies, like how all sorts of the same things are marketted in all sorts of different ways.
(, Tue 25 Jan 2011, 18:26, archived)
some soup is marketted towards builders, some towards middle class families,
some towards some imagined upper classes, and it is all just soup.
(, Tue 25 Jan 2011, 18:28, archived)
Yes, of course,
but this is why I mentioned clothes shops in particular to start with. Women's clothes shops, you see, market things to women, while men's clothes shops market things to men, and the reason different images work in either case is alarmingly simple. It is because men and women are different and it's pointless pretending otherwise. Feminists might like us to believe that this image of femininity is a conspiracy by the patriarchal social order devised to keep women in submission, but the thing about that is that it's bollocks.
(, Tue 25 Jan 2011, 18:31, archived)
i think you are now confusing sexism
with marketing women things to women and men things to men.
(, Tue 25 Jan 2011, 18:32, archived)
or feminism with the obvious fact that men and women are different.

(, Tue 25 Jan 2011, 18:33, archived)
I rather more think I'm confusing feminism with the idea that men and women aren't different.
Apparently I'm letting the side down if I don't want a career, fuck that, that's a man's game.
(, Tue 25 Jan 2011, 18:38, archived)
see now you are confusing feminism
with the idea that you would let the side down if you don't want a career, easy mistake.
(, Tue 25 Jan 2011, 18:39, archived)
Yeah I'm always making that one.
It does strike me though that modern women are expected to live up to both sets of ideals somehow.
(, Tue 25 Jan 2011, 18:40, archived)
i think you are confusing modern women with some idea of modern women now

(, Tue 25 Jan 2011, 18:44, archived)
That is sexism to begin with,
"women things" and "men things" implicitly supposes that men and women are different.

How can I put this more directly.

Men and women are different. Marketing people know this fact and exploit it. And it works.
(, Tue 25 Jan 2011, 18:36, archived)
now see, this is the crux.
you are confusing sexism with the fact that men and women are different.
(, Tue 25 Jan 2011, 18:37, archived)
But to say that IS sexist,
or at least to act on it is, it necessitates different behaviour towards one and the other, in other words discrimination.
(, Tue 25 Jan 2011, 18:39, archived)
i think you are confusing sexism with something else now

(, Tue 25 Jan 2011, 18:43, archived)
I'm confusing it with discrimination on grounds of sex,
I don't know if I'm confusing confusion with something else now.
(, Tue 25 Jan 2011, 18:44, archived)
i think you're confused.

(, Tue 25 Jan 2011, 18:45, archived)
I had this tag that came on a pair of jeans from M&S,
it said "size 14 long boot cut". I think the style of labelling maybe says more about the store where the clothes are bought, than it does about the gender for whom they are designed.
(, Tue 25 Jan 2011, 18:29, archived)
i got some with the label
"not for fags, real men only"
(, Tue 25 Jan 2011, 18:30, archived)
saw these in m&s, cunts must be taking the piss here
wtf is a tregging
(, Tue 25 Jan 2011, 18:31, archived)
I dunno I thought jeggings was a silly enough word.

(, Tue 25 Jan 2011, 18:32, archived)
crazy times

(, Tue 25 Jan 2011, 18:35, archived)
Sounds like something filthily sexy.
'Ello Rose, how's tricks?
(, Tue 25 Jan 2011, 18:34, archived)
in m&s?
a big lot of fucking doubtful mate
(, Tue 25 Jan 2011, 18:37, archived)
I read it as S&M though.

(, Tue 25 Jan 2011, 18:39, archived)
I'm not sure I'd like to speculate.

(, Tue 25 Jan 2011, 18:35, archived)
I'm thinking it's either tights crossed with leggings or trousers.
But think the first one is more likely.
(, Tue 25 Jan 2011, 18:40, archived)