
Usvsth3m and ampp3d facing the axe.
( , Wed 13 May 2015, 17:24, Reply)

though i've never really understood the point of usvsth3m; reporting on who's screwed up on twitter or facebook seems just like gossip to be honest. Sorry for the team though
( , Wed 13 May 2015, 17:28, Reply)

but it was really not very good. I think it was aimed at the very young, probably the brief, and it patronised them. I hope they enjoy greater success elsewhere.
( , Wed 13 May 2015, 17:35, Reply)

British Media Award winners 2014
Launch of the Year
Winner: UsVsTh3m from Trinity Mirror
The judges praised the impact of a very small team on a large company, in particular the way they have managed to attract new audiences in an agile way. Creating a start up department that does well in an established organisation isn't easy, and UsVsTh3m have done the job exceedingly well. They have built a compelling business case for a new market of monetised digital experiments within a traditional publisher.
( , Wed 13 May 2015, 19:04, Reply)

and hope Rob will get picked up soon but have to add that the writing was on the wall for a while. Even before it got pulled into the main mirror website Usvsth3m had lost it's focus. What started out as a site for Internet laughs (lols I believe the kids call it) with a left leaning edge, turned into a ranty stream of political and politically correct articles. Gone were the games and fun stuff, in came articles about how certain toilet signs are homophobic. There was also a weird obsession with Taylor Swift. Some of the articles were good, amusing and thought provoking but most were so far from the original site it became tedious.
From what I've read I think the editorial policy was shifted and Rob sidelined.
( , Wed 13 May 2015, 20:06, Reply)

but I suspect that was about as good an attempt as they could have hoped to make at that demographic.
( , Wed 13 May 2015, 20:55, Reply)

personally I wouldn't mind a few ads if it helps keep pay for the server hamsters. Targeted cookie based ad banners wouldn't bother me. Ok most of the ads will be for monkey and midget porn but fuck it, if it keeps this place going. I hate to think what the ads would be for your average /talk b3tan.
( , Wed 13 May 2015, 21:45, Reply)

a comment on the gruaniad said "Great concepts, rubbish names. Circa 2005 internet slang" i hope that's not what it was that killed it. i was seeing usvth3m more and more on facebook too.
( , Wed 13 May 2015, 21:51, Reply)

"I found UsVsTh3m when Rob Manuel was heavily promoting it through the B3ta newsletter. Not bad overall, nice mix of lists, quizzes, and games. A good timewaster, with some stuff worth sharing. Unfortunately, the "Us" content gradually moved away from the good things (like the games - these were the USP of the site) towards hand-wringing-social-justice-warrior-claptap ("this portrayal of a woman in it is NOT OK" sort of thing), and repetitive, tedious lists ("here's yet another ten reasons why Ukip are racist" or "five ways the Tories will kill the poor"). Basically, it turned into a crap Buzzfeed written by 20 year-olds who rely too much on safe spaces and trigger warnings. Shame how it turned out."
In part because it feels that's where and why it lost it's lustre for your average bod who just want's a moment spared from work; though to be honest the change sounds more like something from above dictating change that way, especially after they were moved to the mirror site.
Rob has always seemed like one of the lads with a natural leaning to the left throughout the years i've seen him on b3ta, but he's never come across as someone who was up to shoving his political ethos to much down your gob, which is where this seems to have gone.
( , Wed 13 May 2015, 23:51, Reply)

this isn't a great example, but I felt it revealed him to be a rather blind "Islam is 'A' OK and anyone who says otherwise is an evil racist." I'm not talking about the link, but the thread. You are in it, and seem to be on board with Rob.
www.b3ta.com/links/FBI_issue_25_new_flyers_to_warn_against_TEHRISTS
( , Thu 14 May 2015, 1:32, Reply)